LED Signs Most Cost Effective Advertising

LED electronic displays are the most effective and affordable form of advertising for small businesses, according to the Small Business Association (SBA). While newspaper ads can cost up to $7.39 per 1000 impressions and radio ads can cost over $5.00 per 1000 impressions, LED signs only cost $0.15 per 1000 impressions.

The cost of LED signage is lower compared to other forms of advertising, and this advantage is further enhanced by the fact that LED signs are modular, making it easy to update and change the content. Despite this, some businesses may be hesitant to invest in LED signs due to the relatively high initial cost. However, it is worth considering the cost benefits that LED signs can bring to a small business.

LED signs can generate new business in various ways, including attracting new customers and increasing the spending of existing customers. This has been supported by the findings of a study on small business owners, which showed that 86% of those who installed LED signs experienced an influx of new customers, and a similar percentage (83%) saw an increase in sales. These consistent results demonstrate the effectiveness of LED signs in driving business growth.

According to the Small Business Association (SBA), LED signs are the most effective and cost-efficient form of advertising for small businesses. The SBA reported that businesses using LED signs experienced an increase in revenue ranging from 15% to 150%. In addition, a study conducted by the University of Cincinnati found that LED signs can have a rapid return on investment, with an ROI as short as 3 months, equivalent to a 400% return per year. These findings demonstrate the strong impact that LED signs can have on a small business’s success.

Many businesses continue to use LED signs due to their effectiveness and versatility. These signs can be easily adjusted to fit a business’s campaigns and other short-term needs, making them a valuable tool for driving business growth.

A large percentage of companies choose to lease at least a portion of their equipment, including LED signs, in order to save on upfront costs. This allows businesses to remain flexible and prepared for any challenges that may arise. Additionally, leasing often requires no down payment and can be considered a form of 100% financing, making it easier for businesses to make updates and additions to their LED signs as needed. This flexibility can be valuable for businesses looking to take advantage of new opportunities.

Leasing equipment, including LED signs, has several financial benefits. For one, leased equipment is not considered a purchase by the IRS and can be written off as a tax-deductible expense. Additionally, leased equipment does not appear on a business’s balance sheet as a debt or liability, which can make the business more attractive to potential lenders. These factors make leasing a favorable option for businesses looking to acquire new equipment.